• The way of life to continue as a pioneering musician

  • Just as WOOLRICH has been making history since the pioneer days of the United States, this project conveys the thoughts of pioneers in different genres who continue to work independently and in their own way. This time we introduce Kenji Furuya, the vocalist and guitarist of a band called Dragon Ash. A pioneer of the Japanese mixture rock scene, in recent years he has also been active as a solo musician and actor.

  • Musician Kenji Furuya’s life has always been that of a pioneer. “It’s cooler to be recognized by a lot of people and have the whole scene pushed by that.” This was a quote from Furuya when he was a teenager, and just as he proclaimed, he blew away the preconceived notions of society with his breakthrough of Dragon Ash. While he continues to evolve his own sound with each piece of work, he began his music career as a solo artist in 2015. In addition to leading the live music scene with his band mates, he has also played roles in movies and TV dramas. He continues to explore the infinite possibilities of his own creativity and expression.

  • This way of life is also strongly reflected in his fashion. The vintage clothing store where he usually hang out stocks products from a brand run by his friend, and band t-shirts full of respect for his friends and music. The sophisticated style with bandanas and hats, typical of a city boy born and raised in Setagaya, is a way of life for a man who knows exactly what he likes and what his style is. It may later become a street trend, but he will never cater to the public.

  • Furuya wears WOOLRICH. In the music video for Dragon Ash’s classic song “Life goes on”, he wore a black and white buffalo check. For this shoot , which was held in his studio where he created many great songs, he chose the red and black buffalo check. During his impressionable teenage years, he was heavily influenced by American rock and indie movies, including Grunge and Gus Van Sant’s movies. The inspiration and shock he felt at that time must have without a doubt had an impact on the pioneer spirit that runs through him. Kenji Furuya will continue to be a pioneer in the future and WOOLRICH has been a part of America’s history of freedom and independence. Needless to say, it’s a great combination.

  • Kenji Furuya The guitarist and vocalist of Dragon Ash, and a pioneer of Japanese mixture rock music. Since his debut in 1997, he has been one of the most important figures in the Japanese music scene with his musical energy and instantaneous power. He is a musician and performer with an unrivaled attitude that eagerly absorbs all genres of music and always creates and advocates for innovative music.